GRAPHIC DESIGN
= BUSINESS + TECHNOLOGY + PEOPLE
Whether Business and Technology is DIGITAL or TRADITIONAL, it touches people.
Design is about communication with a reason.
We design responsibly.
They say that the image is 80% of the ad.
Primarily, people respond to an image before the text.
So a headline and a hero image is definitely the majority of an advert.
A flick through the perfume and clothing ads in glossy magazines will show you how “clever” advertising works to spend buckets of budget, in reality, this is not the majority of businesses, budgets are limited.
This is why we spend more time on the right image: Imaging.
So How Best To Spend the Limited Budget on getting a message out?
You need your image to look a little different – it’s a competitive jungle out there!
Sourcing a great image from stock libraries, finding imagery from your suppliers or creating your own -whichever way you choose, it is essential to get a hero.
That’s where we can help get more attention for your message.
Surprisingly, the predictions of a paperless office just hasn’t happened, yet.
CMYK is still an appropriate technique when it comes to printing presses: Business cards, Letterheads, Manuals, Booklets, Pamphlets, Flyers, Posters, all need to go to print.
We design for the medium, not just onto computers.
Creating new ideas is why we got into the market in the first instance.
Chasing ideas on beer mats is a creative myth, we tend to use more interpretive techniques.
Logos are much more than typing out letters and adding an illustration.
There are considerations of simplicity, of individuality, of originality.
We can all have a memorable marque for our business, it just takes a little time and extra effort to get one.
We love Logos.
White page or full-colour?
Is less more or is full-on saturated colour best?
Design can answer that.
Thousands of typefaces to choose from and not one that works for your project? Impossible.
There will be one and we’ll find it.