They say that the image is 80% of the ad.
Primarily, people respond to an image before the text.
So a headline and a hero image is definitely the majority of an advert.
A flick through the perfume and clothing ads in glossy magazines will show you how “clever” advertising works to spend buckets of budget, in reality, this is not the majority of businesses, budgets are limited.
This is why we spend more time on the right image: Imaging.
So How Best To Spend the Limited Budget on getting a message out?
You need your image to look a little different – it’s a competitive jungle out there!
Sourcing a great image from stock libraries, finding imagery from your suppliers or creating your own -whichever way you choose, it is essential to get a hero.
That’s where we can help get more attention for your message.